Email Marketing

Email Marketing is the most common online marketing technique used by almost all companies with big data base potential clients. The process of email marketing is very simple and effective despite being low conversion rate it ensures ROI. Email Marketing is also a better way of communicating with consumers directly. It is a process of sending emails to consumers where a business can showcase its product or services.

Through Email Marketing a business can send an email about advertising their company, request business, or share their newsletter. It also helps in brand building and gaining the trust of consumers.

The reason Email Marketing gained popularity over a decade is significantly cheaper and fast than traditional mail. It also helps in tracking the behavior of the receiver with the help of ESP (email service provider).

To start Email Marketing Campaign, first of all, the company needs to gather relevant email addresses. Now they need to design their email with relevant and valuable information. Personalized emails always make a better impact than general emails. Use infographics and text in a proper way to be more conversational with the receiver. To have a better impact use a personalized email address instead of a bot. Before sending make sure to test your emails.

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Email Marketing FAQ

What is Email Marketing?

Email Marketing is the process of sending commercial emails to a group of potential clients.

How can I make customers read my email?

Adding Personalize touch and attention-grabbing subject line can engage the user.

Who needs Email Marketing?

Retail businesses, Financial Services, eCommerce businesses, and Travel and Hospitality are a few among many which need Email Marketing. Any business can utilize Email Marketing to increase its business.

Will my sales hike due to an Email Marketing campaign?

Yes

How to get emails for Email Marketing?

Through Data Mining, a business can gather emails of a potential customer. One can ask family and friends also to gather emails.

What should be the frequency of sending emails?

Sending 2-3 emails in a month is standard procedure. Later a business can up it by sending 1 email per week.

What is a good email open rate?

If at least 17% of your emails are opened by the user then it is good.

How do I prevent people from unsubscribing?

A personalized touch, attractive subject line, and keeping the emails relevant can prevent people from unsubscribing emails.

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